Your Privacy Matters to Us

Privacy Policy

At Asha Matrimony, we understand that matrimonial information is personal and often includes details about an individual, family, preferences, lifestyle, education, profession and contact information.

This Privacy Policy explains how Asha Matrimony may collect, use, store, protect and manage information provided by individuals and families who visit our website, contact our support team, register a matrimonial profile or use our matrimonial services.

Asha Matrimony is a trusted matrimonial brand since 2007 and follows a responsible approach toward handling information shared for matrimonial assistance.

By using this website or submitting information to us, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described here, subject to applicable laws and regulations.

Information You May Provide

Depending on how you interact with Asha Matrimony, we may collect information that you voluntarily provide to us. The type of information may vary according to the service requested.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically by the website, hosting environment, security systems, analytics tools or other technical services.

Depending on the technologies used on the website, this may include information such as:

• IP address or approximate network information
• Browser type and device information
• Operating system and screen characteristics
• Pages visited and website interaction information
• Referring website or page where technically available
• Date, time and duration of website visits

Such information may be used for website security, technical administration, performance improvement, troubleshooting, analytics and understanding general website usage.

How We Use Your Information

Information provided to Asha Matrimony may be used for legitimate business and matrimonial service purposes, including the following:

• To understand your matrimonial requirements and preferences.
• To create, manage or assist with matrimonial profile information where applicable.
• To provide suitable profile recommendations according to the applicable service.
• To communicate with you regarding enquiries, registrations, services and support.
• To provide customer assistance and respond to questions.
• To process applicable service and payment-related requests.
• To maintain records necessary for service administration, accounting and legal compliance.
• To improve website functionality, content and user experience.
• To identify, prevent or investigate fraud, misuse, unauthorized activity or security issues.
• To comply with applicable legal, regulatory or governmental requirements.

Handling of Matrimonial Profile Information

Matrimonial information can be particularly personal. Asha Matrimony therefore uses such information primarily for the purpose of providing the matrimonial assistance or service requested by the customer.

Where applicable, information may be reviewed by our authorized team members for the purpose of understanding requirements, identifying potentially suitable profiles or assisting with matrimonial introductions.

Customers should provide information that is accurate, appropriate and relevant to their matrimonial requirements. Customers should not submit information belonging to another person without appropriate permission or authority.

When Information May Be Shared

Asha Matrimony does not intend to sell personal information as a commercial product. Information may, however, be shared or made available where reasonably necessary to provide a requested service, operate the website, comply with law or protect legitimate interests.

Depending on the circumstances, information may be shared with:

• Authorized Asha Matrimony team members who require the information to provide matrimonial assistance.
• Service providers supporting website hosting, technical operations, communication, security, analytics or related business functions.
• Payment service providers or financial institutions when required to process applicable transactions.
• Government authorities, regulators, law-enforcement agencies or other parties where disclosure is required or permitted by applicable law.
• Professional advisers or authorized representatives where reasonably necessary for legal, accounting or compliance purposes.

Payment & Transaction Information

Certain Asha Matrimony services may require payment. Payment information may be processed through applicable payment channels or financial institutions.

Where payment processing is handled by a third-party payment provider, that provider may process transaction information according to its own terms, privacy policy and security practices.

Asha Matrimony does not request customers to share passwords, OTPs, PINs, CVV numbers or other confidential banking authentication information through ordinary customer support communication.

Calls, Messages & Customer Support

If you contact Asha Matrimony through telephone, email, website forms or other available communication channels, we may retain information relating to the communication for customer support, service administration, quality assurance, dispute handling and record-keeping purposes.

We may contact customers regarding their registration, matrimonial service, profile requirements, enquiries, payments, service updates or other matters directly connected with the requested service.

Where appropriate, customers may contact our support team to request information about their profile or service-related records.

Cookies and Similar Technologies

Our website may use cookies or similar technical technologies where required for website functionality, security, analytics, performance or user experience.

Cookies are small data files stored by a website or associated technology on a user's device. They may help a website remember certain technical information or understand how visitors use the website.

You can generally manage or disable cookies through your browser settings. However, disabling certain cookies may affect the operation or functionality of some website features.

Third-Party Websites & Services

Our website or communications may contain references or links to third-party websites, services or platforms.

Third-party services may have their own privacy policies, terms and security practices. Asha Matrimony is not responsible for the privacy practices, content or security of third-party websites that are outside our control.

Users should review the applicable privacy policy of a third-party service before providing personal information through that service.

How We Protect Information

Asha Matrimony takes reasonable administrative, technical and organizational measures intended to protect information from unauthorized access, misuse, alteration, disclosure or destruction.

Depending on the nature of the information and the technical environment, security measures may include access controls, secure website configuration, restricted administrative access, monitoring and other reasonable security practices.

However, no website, database, electronic communication or internet transmission can be guaranteed to be completely secure. Users should therefore also take reasonable steps to protect their own accounts, devices and login credentials.

How Long Information May Be Retained

Information may be retained for as long as reasonably necessary to provide the requested service, maintain business records, resolve disputes, enforce applicable agreements, prevent misuse or comply with legal, accounting or regulatory requirements.

The retention period may vary depending on the type of information, the purpose for which it was collected and applicable legal or operational requirements.

Your Responsibility When Sharing Information

Users are responsible for ensuring that information submitted to Asha Matrimony is accurate and that they have the necessary authority to provide information relating to another person.

Users should avoid submitting unnecessary sensitive information through public website fields, ordinary email, social media or unsecured communication channels.

Users should also independently verify matrimonial information received from other individuals before making financial, personal or relationship decisions.

Your Rights & Requests

Depending on applicable law and the nature of the information, you may contact Asha Matrimony regarding your personal information.

Requests may include:

• Requesting correction or updating of inaccurate information.
• Asking questions about how information is used.
• Requesting information relating to your profile or service, subject to appropriate verification.
• Requesting deletion or restriction where applicable and legally permissible.
• Raising a concern regarding the handling of your information.

For security and privacy reasons, we may need to verify the identity of a requester before processing certain requests.

Privacy of Minors

Asha Matrimony's services are intended for individuals who are legally eligible to use matrimonial services.

We do not knowingly seek to collect information from children who are not legally eligible to use matrimonial services. If a parent or guardian believes that information relating to an ineligible minor has been submitted to us, they may contact our support team so that the matter can be reviewed and appropriate action can be considered.

Protect Yourself From Matrimonial Fraud

Matrimonial users should remain cautious when communicating with other individuals online or offline.

• Do not send money to another person merely because they claim to be interested in marriage.
• Do not share OTPs, passwords, banking PINs or confidential financial credentials.
• Verify identity and important personal information independently before making significant decisions.
• Be cautious of urgent requests for money, investments, loans, medical expenses, travel expenses or emergency assistance.
• Report suspicious activity to the Asha Matrimony support team where appropriate.

Changes to This Privacy Policy

Asha Matrimony may update this Privacy Policy from time to time to reflect changes in our services, website functionality, security practices, legal requirements or operational processes.

The updated version will be published on this page with the revised effective or update information where appropriate.

Users are encouraged to review this page periodically to remain informed about how information is handled.

Related Terms & Policies

This Privacy Policy should be read together with the other policies and terms applicable to your use of Asha Matrimony's website and services.

These may include our Terms & Conditions and Refund & Cancellation Policy.

Together, these documents describe important information about the use of our website, matrimonial services, payments, cancellations and customer responsibilities.

Privacy Questions & Support

If you have questions, concerns or requests regarding this Privacy Policy or the handling of your information, you may contact the Asha Matrimony support team.